The Problem
Fixing cars and running a company are two different skills.
A technician can get great at repairing vehicles without ever being taught how to run a company. Nobody teaches leadership, communication, money management, workflow, selling, or decision-making in a bay.
Knowing how to fix cars and knowing how to build a repair business are not the same thing. ShopSoulU closes that gap. This is the human science of running a repair shop.
Hybrid Automotive Business Coaching
Learn on your own when you want to. Get guidance when you need it.
Most programs make you choose between a self-guided course and high-touch coaching. Shop Ascension gives you both — private coaching, self-paced training, live training, proprietary systems, technology, accountability, and community, all in one program.
You're not hiring a coach by the hour. You're plugging your shop into the ShopSoulU ecosystem.
Shop Ascension
More than coaching.
An ecosystem for your shop.
The Shop Ascension Program
The core training that teaches you to run a stronger shop — leadership, communication, money, workflow, and the ShopSoulU Frameworks, all in one place.
Shop Attraction™
Our marketing masterclass. It shows you how to bring in more of the right customers. We'll show you what it covers — the steps stay inside the program.
Private Coaching
A private, one-on-one coaching call every other week, with homework between calls and real check-ins to make sure it gets done.
Monthly Group Coaching
A live group coaching call every month, learning alongside other owners working through the same material.
Ascension Circle
A private community platform built just for shop owners — ask questions, share wins, and talk through real problems.
Spark Plug Sally™
Your AI tool for the front counter. Service advisors get on-demand answers any time, so they can explain repairs with confidence.
ShopSoulU Frameworks
Proven systems for communication, sales, parts, money, and workflow — built and tested with real repair shops.
Accountability & Check-Ins
Regular check-ins keep your homework on track. Knowing what to do isn't enough — we help make sure it happens.
What You'll Work On
The full business, not just the bay.
Shop Ascension develops the owner across the areas that actually determine how a shop runs.
The Shop Ascension Program
Your education doesn't stop when the call ends.
The Shop Ascension Program is the core training inside your membership. It covers leadership, communication, sales, service advising, financial discipline, operations, workflow, parts, customer experience, team development, and diagnostics and DVI — ready whenever you have the time.
- Work through it at your own pace
- Built specifically for independent repair shops
- Paired with coaching, not sold on its own
ShopSoulU Frameworks
Proprietary systems, built for the shop floor.
The Shop Ascension Program runs on a set of frameworks developed and refined with independent repair shops over the last year. We'll show you what each one solves. How it works stays inside the program.
A.C.T.S.™
Communication
E.A.R.N.™
Sales & Customer Value
D.A.I.L.Y.™
Parts Tracking
A.R.R.I.V.E.™
Parts Intake
W.A.L.L.™
Financial Structure
B.A.Y.™
Shop Operations
Focus Service™
Workflow
G.A.R.A.G.E.™
Marketing
We show you what we solve. How we solve it lives inside Shop Ascension.
Shop Attraction™
The marketing masterclass, built into your membership.
A great shop still needs the right customers walking in the door. Shop Attraction is our marketing masterclass — it teaches you how to attract more of the right customers to your shop. We'll show you what it covers. The steps stay inside the program, alongside Shop Ascension.
Spark Plug Sally™
Your service advisor's service advisor.
Technical information only matters if your customer understands it. Spark Plug Sally helps your front end translate vehicle needs into clear, customer-friendly language — so advisors show up more informed, more confident, and more prepared.
Sally doesn't replace your technicians or your service advisors. She helps them communicate better.
Ascension Circle
You own an independent shop. You don't have to build it alone.
Ascension Circle is a private, professional network of shop owners — a place to ask questions, trade ideas, talk through real challenges, and share real wins with people doing the same work you are.
This is a peer network for owners, not another social feed.
Private Coaching
A private, one-on-one coaching session every other week — built around your business, your leadership, and the decisions in front of you, with homework and accountability check-ins between calls. Your coach helps you think. You still run the shop.
Monthly Group Coaching
A live group coaching call every month on leadership, systems, communication, operations, financial discipline, and team development — alongside other owners working through the same material.
We don't sell income claims. We build the systems that influence income.
ShopSoulU provides education, systems, guidance, technology, community, and accountability. You and your team still have to execute. We've spent more than a year building Shop Ascension alongside independent repair shops to give you the best chance at that.
The Investment
Two ways into ShopSoulU. Real coaching, real systems.
DIY courses teach you alone. Traditional coaching gives you a person but no systems. ShopSoulU gives you both — go fully self-paced with Early Adopter 250, or go Hybrid with private coaching, at a fraction of what one-on-one coaching alone usually costs.
DIY Online Courses
$250/ month, on average
- Pre-recorded videos
- Private coaching
- Live group coaching
- AI tool for your front counter
- Peer community
- Accountability check-ins
ShopSoulU DIY
$69/ month, locked for life
$295/month in value — self-paced course library, 1 initial coaching call, monthly group coaching, and Ascension Circle community — locked at $69/month for life as part of the Early Adopter 250. Full course library rolls out over the next 90 days, complete by January 1 — lock in now to keep this price.
- Full self-paced course library
- 1 initial 1-on-1 coaching call
- Monthly live group coaching
- Ascension Circle community
- Private coaching every other week
- Spark Plug Sally™ AI tool
ShopSoulU Hybrid
$795/ month, Founding 25 rate
+ $795 one-time onboarding, due with your first month — now $500 if you apply before October 31, 2026.
- Shop Ascension Program + Shop Attraction™
- Private coaching every other week
- Live monthly group coaching
- Spark Plug Sally™ AI tool
- Ascension Circle community
- Homework & accountability check-ins
Traditional Coaching
$3,000/ month, on average
- Private coaching calls
- Self-paced training library
- Proprietary frameworks
- AI tool for your front counter
- Peer community
- Structured homework system
The generic DIY and Traditional Coaching cards show typical industry pricing from other providers — not ShopSoulU. Early Adopter 250 and the Hybrid membership are both ShopSoulU, built to deliver more than either outside option on its own: Early Adopter 250 locks in $69/month for life for the first 250 shops, while the Hybrid gives you private coaching at the $795/month Founding 25 rate, plus a one-time $795 onboarding fee discounted to $500 if you apply before October 31, 2026.
The Founding 25
25 independent repair shops helping redefine what automotive business coaching can be.
Membership is intentionally limited to 25 shops because Shop Ascension includes real human interaction and private coaching. Real access takes real capacity. This isn't artificial scarcity — it protects the quality of every member's experience.
Depth over volume.
If we promise access to real people, you should actually have access to real people.
25 shops. Real access. One growing community.
The Early Adopter 250
250 shop owners locking in ShopSoulU DIY at $69/month, for life, while the full course library finishes rolling out.
That's $295/month in value — the self-paced course library, a kickoff coaching call, monthly group coaching, and the Ascension Circle community — locked in at $69/month for as long as you stay a member.
Go at your own pace.
Self-paced training, a kickoff call, and monthly group coaching — all at a rate that's locked in for good.
250 shops. One locked-in rate. No pressure to upgrade.
Why 25?
Protecting real access, on purpose.
Coaching is human
Private coaching only works if your coach actually knows your shop. That takes real time, with a real limit on how many shops one coach can serve well.
Community stays close
A smaller group means Ascension Circle stays a place where owners actually know each other, not a crowd.
Quality over headcount
We'd rather serve 25 shops well than serve many shops thin. The cap protects what membership actually delivers.
Who It's For
Shop Ascension isn't for everyone. That's intentional.
- Owners who want to become stronger operators, not just better technicians.
- Owners ready to look at their own leadership and own the result.
- Owners who want real systems, not more motivation.
- Owners willing to actually implement what they learn.
Build the Shop.
Ascend the Owner.
Become a stronger operator. Develop a stronger team. Build better systems. Create a business capable of operating at a higher level.
$795/month · Founding 25 rate · 25 shops. Real access.
One-time $795 onboarding fee, discounted to $500 if you apply before October 31, 2026.