The Founding 25
Apply to Become a Founding Shop
Tell us about your shop. We read every application ourselves — there's no form that just disappears into a database. Membership is limited to 25 shops, so the more we understand about where you are today, the better we can tell if Shop Ascension is the right fit.
The investment
Membership is $795/month, the Founding 25 rate.
There's also a one-time $795 onboarding fee, due along with your first month's payment. Right now, Founding 25 applicants get that onboarding fee discounted to just $500 if you apply before October 31, 2026.
What's included
Everything inside the membership.
- The Shop Ascension Program — self-paced core training in the ShopSoulU Frameworks
- Shop Attraction™ — the marketing masterclass for filling your bays
- Private coaching with Keeshan Sayroo every other week, with homework & accountability check-ins
- Live monthly group coaching alongside other Founding 25 owners
- Spark Plug Sally™ — your AI tool for the front counter
- Ascension Circle — the private community of owners doing the same work
Not every applicant is accepted. The Founding 25 is capped at 25 shops, and we're looking for owners who are ready to lead, not just manage. We'd rather have 25 shops fully committed than a hundred who aren't ready — so this application matters.
What happens next
If it looks like a fit, you'll hear from us.
Submit the application below and we'll review it personally. Applicants who look like a strong fit get scheduled for a 30-minute call with your shop coach, Keeshan Sayroo, over Google Meet.
30 minutes, one on one. A real conversation about your shop, not a sales script.
Hosted on Google Meet. You'll get a link and a time once your application is reviewed.
This call determines eligibility. Applying doesn't guarantee a seat — this is where we find out together if it's the right fit for your shop and for one of the 25 spots.